Over the past decade, the food and beverage industry has experienced rapid and steady growth within the areas of wellness and energy products. What started as a business for sports drinks and energy supplements marketed primarily to athletes has grown into a worldwide market for energy foods and drinks geared towards all manner of young people who just want an energy boost. While most of these products are targeted towards teenagers and young adults in the 15 to 35 year old age bracket, the market has been broadening its horizons with new products suited to anyone regardless of age or activity level.
BCC Research provides an in-depth analysis of the global markets for energy foods and drinks products through its report, Energy Foods and Drinks: Global Markets. According to the report, this market was valued at $115.9 billion in 2010 and $123.3 billion in 2011. BCC Research projects the market to reach $168.3 billion by 2016, and register a five-year compound annual growth rate (CAGR) of 6.4% from 2011 to 2016.
Use this report to:
- Gain a comprehensive overview of the market for energy foods and drinks on a global scale along with market forecasts and trend examination over a five year period.
- Analyze information on various product segments and potential product launches from 2011 to 2016.
- Receive detailed information on changing market dynamics, emerging players and technologies, strategies for accessing emerging markets, and specific health claims in order to allocate resources and make effective decisions.
- Receive information on demand drivers and government regulations, by country and region.
This report is an invaluable tool for business planners, acquisitions specialists, licensing strategists, product managers, market research analysts, investors, investor consultants, and anyone interested in the energy drink and food market, its products, its industry participants, and its future. This study will also be of value to those trying to identify investment and merger and acquisitions (M&A) opportunities, including, established companies, emerging players, investment firms, and equity analysts.